CHALLENGE

Taste of Nature is a food processing unit that makes dried fruits and nuts. They were looking to uplift their packaging design. They have a wide range of products right
from raw cashews to dried bananas. We approached the project with simple represenatation of colours that characterise each type.

Packaging Design for

TON’s Product Line
 

 1 

DESIGN PROCESS AND PACKAGING LAYOUTS

We decided to pick stand alone rectangular packaging with a cut-out at the bottom to display the product through a thin filament of plastic. The graphic in the design depected the product.

DESIGN

EXPLORATIONS
 

2 

DESIGNING TON CATALOGUE

The second part to the project was designing their catalogue. We picked the brand colour palette and visual language from the packaging and expressed it in the catalogue to keep it consistent. We added vibrant graphics to bring reveal a

bit of contrast to the neutral coloured catalogue.

finito!

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