Marcs Coffee has been a successful and ever-growing brand in coffee. Just like their food, they wished to uplift their visual material and story to communicate and interest their consumers even more.
Their catalogue needed to reflect the unique identity and mix of colours as also reflected in their store & cafe.
BUILDING A MOOD BOARD
As first step, it was important to understand the brand value and express its vision through the colours and visual language thoroughly. So we decided to give each coffee a unique palette that represents its flavor and mood.
They have 11 different kinds of flavour. We studied and analyzed each and every one of them in flavor, properties and aesthetics. And arrived at a moodboard for each of them. This set tone for the catalogue branding,
DESIGNING THE CATALOGUE,
FOR A COFFEE TABLE
We began with Photography of
Coffee, People and Place
Focused on inviting the interest of users
through enticing visual imagery and
communicative language tone
want to see more!