Idea to market
in 3 steps
A product - market fit by design
Step 1 - design of value proposition
A design thinking workshop to discover the alignment of owners skills with a value that he can deliver to customers in the white space. We use tools of design research to map customer behavior around a product or service and identify white spaces in customer needs that are not being addressed by existing commoditized products.
customer journey mapping | empathy mapping | HMW statements