Idea to market
in 3 steps
An opportunity for innovation in revenue generation & resource optimisation.
Level 1 - design of revenue model
A design thinking workshop to establish your costs and how people are willing to pay. Exploring various ways in which revenue model can be used to enhance the value proposition
customer journey mapping | value & cost comparison exercise.
Level 2 - design of resources flow
A design thinking workshop to map all resources exchanged in the delivery of your product or service leading to an exploration of opportunities to apply innovative ways to capture value at every junction and optimise the internal processes.
resource flow mapping | value appreciation.
Level 3 - design of touchpoint experience
A design thinking workshop to map all touchpoints of engagement with your customer. We then focus on designing the touchpoint experience so that value is captured in every engagement
stakeholder mapping | network appreciation | business process design